Request access · Invite-only

Not second hand.
Second rotation.

NORMA is a closed community for runners buying and selling the shoes they’ve actually run in. Request access, or claim your spot straight away with an invite code.

148Seats left

9Months earnable

£0To join & list

How it works

Three steps

Create your account, enter the promo code from your invite. Two minutes.

List your shoes

Import from Vinted, Facebook, or Reddit. Or create from scratch. Add condition data and publish.

Premium unlocks

Complete actions to earn premium. Up to 9 months free — profile, listings, Strava, and more.

Claim your lifetime spot.

Limited to 150 sellers

Enter the promo code from your invite to reserve your lifetime premium access. Your code connects your account to the offer — premium activates after you list your first shoe.

Invite or promo code

Already have an account? Log in to enter your code.

148 of 150Lifetime seats remaining

Up to 9 months premium — yours free.

What you get

Instant listing access

See new listings the moment they're published — 48 hours before free users.

Seller insights

Views, favorites, conversion analytics for every listing. Price smarter, sell faster.

Saved searches & alerts

Set it and forget it. Get notified when your ideal shoe appears on NORMA.

Strava deep sync

Auto-import your shoes. Verified mileage builds trust with buyers instantly.

Rotation tracker

Track mileage across your collection. Retirement alerts. Build the rotation you need.

Four reasons you’re already in.

Why NORMA

Runners only

Every buyer understands mileage, condition, and fit. No generic marketplace noise.

Fair fees

5% when you sell, nothing to list. No subscription required to reach buyers, no paid boosts, no pay-to-play.

Condition data

Evidence-based lifespan scoring helps buyers trust your listing and pay fair price.

Cross-post

Keep your Vinted and Facebook listings live. NORMA adds a focused channel of serious buyers.

Not second hand.Second rotation.

How it works

Claim your lifetime spot.

Up to 9 months premium — yours free.

Four reasons you’re already in.

Bring your rotation. Meet the people who get it.

Not second hand.
Second rotation.